Thursday, February 25, 2021

 

HELLO, Nigeria

Saturday, November 05, 2016 1 comment

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Lagos


What happened when Jamaica Observer Business Editor RICHARD BROWNE accepted an invite to Nigeria became a fascinating discovery and a riveting narrative...


Nigeria
might not be everyone’s first choice for a vacation. But when I got invited by Aminu Ismail, my good friend and former classmate from the Manchester Business School (MBS) in the UK, I jumped at the idea, and can now recommend a similar trip for anyone wanting to experience the greatness of Africa first-hand.


For a quick class in Nigeria 101, what could be better than a visit to three of the country’s main cities – Lagos, Abuja and Kano? Each city gives a very different perspective on Nigeria.


LAGOS


A bustling metropolis of some 21 million people, Lagos is a magnified version of Kingston on steroids... steroids to the max. First of all, there’s the traffic, which just puts traffic jams in Kingston to shame. Bumper-to-bumper traffic, with SUVs and tuk-tuk taxis jostling for space on potholed roads that would have been straining their capacity levels when the city had ‘only’ 10 million people; not to mention other vehicles driving in the opposite direction on one-way streets, or overtaking on the sidewalks, sending pedestrians scampering.


Rush-hour traffic on Constant Spring Road is like a relaxing jaunt compared to the scenario in Lagos.


Then there are the people – a hodgepodge of cosmopolitan chic and traditional garb, with women wearing colourful head wraps, loose-fitting blouses and long skirts caressing their ankles, while others sport western-style outfits that could rival any runway model. As for the men, their attire ranges from suits that might have been tailor-made on Savile Row, to African garb: flowing cotton robes with matching
kufis – short, brimless cylindrical hats that are often embroidered.


Everyone is in a rush to get somewhere – whether to the gas station to get a jerry can of diesel for their generators (a must-have, more anon), work, lunch, or for a relaxing beer somewhere.


As cars are often held up in massive traffic jams, pedestrians can cover longer distances in less time than even the most luxurious chauffeur-driven, air-conditioned sedan.


Yes, chauffeur-driven. Because, unlike Kingston, chauffeurs are relatively commonplace for businesspeople who don’t want to spend two hours trying to get to work in one piece when they could be doing something constructive on their smartphones.


And while power outages are not unheard of in Kingston, they are commonplace in Lagos – with the lights going out for hours each day.


It’s not vital, but it seems that you really should have a degree in electrical engineering if you want to turn the lights on in a Nigerian home. Some people have two separate connections to the public electricity supply, so that if the current goes in one area, they will still get it from the fallback area. But when that source also fails, it’s time to start the alternator, where you will have stored electricity from the mains and can run some, but not all, of your household equipment. When that inevitably goes, you then resort to your generator, which will kick in with a loud whirring noise – something between a jackhammer and a helicopter.


If you think Jamaican power cuts are bad, JPS is like a knight in shining armour compared to the situation in Lagos. And unfortunately for Nigeria, the situation is hardly likely to improve any time soon, as some say there is too much money to be made from selling and running all those generators.


I went for a night out on the town with both Aminu and another good MBS friend, Akin Dawodu, clubbing on Victoria Island – the wealthy area of Lagos which offers bars on the bay, packed clubs blasting the latest music, smaller chill-out lounges, and neighbourhood sports bars.


There is not much sign of poverty in this large, upmarket enclave; however, just as in Kingston, there are touts who will help you find a place to park and offer to watch and even wash your car for you as you party away.


Lagos even has its answer to Kingston’s Lime Cay. You can drive to the marina, where you may see a stage decorated with a huge backdrop of Bob Marley, then jump on a catamaran and head out to sea.


The island is much larger than Lime Cay and has a small community on it, with vendors selling souvenirs you can handle – from carved rhinos to papier-mâché replicas of overcrowded Lagos buses, to a solo guitarist in red, green and gold playing (you guessed it) Bob Marley songs. There is even a snake charmer who gets his serpents to dance to his flute, while children watch from a safe distance, ready to run should anything go awry.


The water is really not up to Lime Cay standards, though, and Jamaicans may want to say a quick prayer before daring to put their toes into the polluted brown water – no comparison with Hellshire even on a really bad day.


KANO


But whereas there are some clear similarities between Lagos and Kingston, Kano, that northern city on the edge of the desert, is as different as can be.


The city, of perhaps less than 10 million people (depending on who you talk to) is majority Muslim. On the road to Kano from Kaduna, another Muslim city, the highway is dead straight but pock-marked with massive potholes. Groups of children in African attire walk on the side of the road, and men can be seen neatly standing up and then kneeling and bowing together as they pray to Allah.


The strong influence of Islam can be seen at petrol stations which all have, instead of convenience stores as is common in Jamaica, convenience mosques ­– so that travellers can quickly pray en route to their destinations.


Kano itself is dry, not because of the climate, but because of the lack of alcohol. As a result, night life isn’t quite up to Lagos or even Kingston standards. But there are some hidden and not-so-hidden nightspots around, where you can enjoy huge bottles of Nigerian beer, such as Star and Gulder.


So don’t go to Kano for the nightlife. But do go for the durbar – which is a massive festival where turbaned horsemen in flowing, colourful robes pay tribute to the Emir. The role is largely ceremonial, but holds a great degree of prestige, as the current Emir stepped down from his role as governor of Nigeria’s central bank to take up the position.


The durbar is astonishing. Thousands of horsemen ride their mounts on special routes around the city – the horses all splendidly decorated in maxed-out saddles, bridles and stirrups, armour, feathers and more, and watched by thousands of onlookers, mainly Kano residents.


This is as far removed as you can get from Kingston’s Carnival, where scantily clad men and women gyrate to the latest soca hits. In Kano, the music is as ancient as the festival itself – some 250 years old – with people playing flutes and beating drums, but in a manner that seems to have nothing in common with Jamaican drums — faster and lighter and with less heartbeat.


While for Jamaica’s Carnival less is definitely more, when it comes to outfits for the durbar, more is more. The poor horsemen – well, not so poor, as many can be seen wearing top-brand sunglasses on their heads and Rolex watches on their wrists – are covered from head to toe in layer upon layer of rich fabrics, in sweltering temperatures. Many even have traditional muslin veils to cover their faces in case of sandstorms.


The end result is a spectacle that outshines our Carnival, and which goes on for days. It is an intergral part of Kano culture, and tourism is not a part of any consideration in its staging, which is probably a good thing, because the danger of being kidnapped or blown up by Boko Haram terrorists is real, and would probably make most sane tourists think twice before venturing to visit this ancient city.


But really, what are the chances that a Jamaican is going to be blown up in Kano? Probably a lot lower than his chances of being shot to death in Kingston. And Boko Haram, which tried to kill the last Emir in a durbar a couple of years ago, now appears to be much more contained, especially in Kano.


Security though, is much higher than in Kingston, in some respects. Before entering a supermarket you may feel like you are entering an airport, as you may be searched for weapons and explosives. Once let through, you are not considered a potential criminal anymore, and — unlike some upmarket stores in Kingston — you won’t have your bags searched to see if you have done any shoplifting.


This is a proud city, with some neighbourhoods that can trace their history to their early origins and that have homes made from mud, which have withstood all the elements for hundreds of years. You can hear the call to prayer from minarets all around the city. The Ayers-like rock in the middle of the city stands out as a main landmark. It is where the original inhabitants discovered iron and learned how to make a living from trade with far-flung empires in the Sahara and beyond.


It is like a blot on the city’s remembered past, that one day in 1903 when four Englishmen on horseback, with a hired army of about 800 African foot soldiers, were able to march through the previously impenetrable city walls and then blow a hole through the iron gates of the Emir’s palace.


The Emir fled, and the British replaced him with an eager relative, happy to be turbaned the new Emir by the conquering invaders – as was a frequent strategy from the British playbook titled
Imperialism 101.


You can visit the spot where the new Emir was turbaned under a tree at the Kano museum – right across from the palace and beside a major mosque.


But despite their superior firepower and technology, the British were surprised to find Kano to be a bustling and expanding civilisation, literate and with its own laws and customs. Just 57 years later, the invaders had gone, and Nigeria was independent. Today Kano appears to be well on the way to forgetting all about this unfortunate episode, and little seems to remain of the British presence. Except of course on supermarket shelves, where almost everything seems to have been imported from a corner shop in London. From the Kellogg’s Fruit & Fibre cornflakes (proudly pronouncing that it costs only 1.59 UK pounds) to that most English of delicacies, Marmite yeast extract – and even its meaty alternative, Bovril.


Sadly, no GraceKennedy products were to be seen anywhere.


But Nigerian tastebuds are similar to ours and may welcome Jamaican flavours. Nigerian food is spicy, like Jamaican cuisine, but makes much more use of tomato-based sauces. Rice is a staple, and Jollof rice, made with tomato sauce, is as popular as rice and peas in Jamaica. Chicken stew – delicious — is also made with tomato sauce, spicy and thick. Suya is thinly sliced, grilled meat served on a stick kebab-style with raw tomatoes, onions and pita bread. A little more unusual is a spinach stew with shellfish – very tasty.


However, while Kano is culturally far removed from Jamaica and the west, Abuja is a different story entirely.


ABUJA


Abuja, Nigeria’s capital, is like a sanitised, new and modern American city. It was built in the geographical centre of Nigeria, near to a rock that is similar to the Ayers-like rock in Kano. The spot was in a largely deserted area near to a tiny village called Abuja – meaning ‘the fair one’ — named after an ancient ruler more noted for his complexion than his penchant for justice.


So the newborn city hijacked the name Abuja and built this massive modern city of about 2.5 million people, with modern buildings, wide avenues and smooth, unblemished highways – a vast improvement over most other Nigerian roads. The legislature is here, an impressive building holding both the Senate and the House of Representatives.


The diplomatic community is also based here, with huge, new embassies/high commissions for the United States, Britain and Russia. Cuba has its embassy there too. And Jamaica has its high commission – though finding it is no easy task. The office is in what looks like one of Abuja’s older buildings – probably dating back to 1995 or thereabouts.


There, Ann Scott, Jamaica’s High Commissioner for the Federal Republic of Nigeria is kept busy representing the small Jamaican community of perhaps 200 people – mainly Jamaicans who have married Nigerians, often in England. She is also the high commissioner for nearby Ghana, which has a larger Jamaican population, especially of Jamaicans who are part of the ‘Back to Africa’ movement.


While trying to build closer relations with Nigeria, which like Jamaica is a member of the Commonwealth, she also promotes Jamaica at every opportunity. She sees an increase in interest from wealthy Nigerians wanting visas to travel to Jamaica for big life events, like exclusive destination weddings or birthdays.


Representing Jamaica in Abuja is no easy task. But the high commissioner keeps an eye out for Jamaican products whenever they make it on Nigerian shelves. Currently, Jamaican rum Rum Bar made by Worthy Park Estate — is on the shelves at one of the largest supermarket chains in Abuja. And the cost works out to about US$4 for a 750ml bottle – a good deal less than the approximately US$11 that it sells for in Jamaica.


It is an essential ingredient in the high commissioner’s rum punch, which she serves at various diplomatic events.


But the greatest Jamaican export appears to be Bob Marley. His music can be heard everywhere, and his birthday is recognised by most radio stations which play his music all day. His image is seen on dresses for sale in Abuja craft markets which are supposed to be specialising in things Nigerian.


But as clean and picture-perfect as Abuja might be, it is still dead on a weekend, when people head back to their home states. People seem to want to get back to their imperfect lives in their overpopulated cities, far from the peace and quiet to be found in the grand new capital.


Trying to get a flight out on a Friday afternoon, therefore, is no easy feat. And the hustle and bustle that permeates life in Lagos and Kano, and no doubt other cities, starts as soon as you get near to the airport. All of a sudden it is like you have been thrown back into Lagos, with cars jostling for minimal space – not helped by the fact that the Abuja airport is currently undergoing major reconstruction work.


Inside the airport it is a similar scene, with seemingly more people than seats – and an atmosphere that has more in common with the transport centre at Half-Way-Tree than a major airport. Later it is more confusion as people line up on the tarmac, before one last check by security, and then up the steps to the waiting plane.


The last view of Nigeria is of a country that has come a far way, but which has much further to go. Some of its citizens – millions, even – are flush with cash, much of it petrodollars, and have a lifestyle that few can emulate anywhere. But the majority are not so lucky, and must try to survive as best they can, much like the majority of Jamaica’s own people. With more than 180 million people, of varying tribal and ethnic groups, speaking more than 300 languages – the country is immense. With a new government that is focused on fighting corruption, Nigeria may be facing the future with more hope than before, despite an economy that is now in recession due to the fall in the price of their main export – oil.


Some of that is displayed in a resurgence of their own music – turning away from American R&B to explore their own beat... something like reggae on steroids.


Boko Haram or not, I can’t wait to go back and explore this exciting country even further.


This story was first printed in the Jamaica Observer at http://www.jamaicaobserver.com/lifestyle/HELLO--Nigerian_78529

Wednesday, February 24, 2021

Louis Vuitton’s Jamaican sweater a case study in how to not use national symbols

 









February 4, 2021
, 6:06 pm




By Ricky Browne

Many Jamaican’s were offended recently when international fashion designer Louis Vuitton created a sweater which it said was inspired by the Caribbean country’s flag.

In the process, Louis Vuitton has inadvertently created a business case study in the danger of using a nation’s symbols without first doing your homework.

That’s not Jamaican

The sweater featured three equal stripes of the colours green, gold and red – or Ites, green and gold as the three colours are referred to in Jamaica — where the colours can be seen on clothes, flags and in jewellery all over the place.

The sweater, featuring the LV logo, is said to be knitted from very lightweight Japanese yarn, and retails for more than US$1,300.

The luxury brand promoted the product by saying: “This smart pullover channels the collection’s Jamaican Parade theme, with a striped design inspired by the Caribbean island’s national flag. “
JAMAICAN FLAG

The problem is that red is not one of the colours on the Jamaican flag. The three colours are actually black, gold and green.
The Rasta’s ites, green and gold, featuring the Lion of Judah

Red, green and gold are the colours that are linked to Jamaica’s Rastafarian religion, which believes that Ethiopia’s emperor Haile Selassie I is the embodiment of God on Earth.

This belief was spurred by Jamaican national hero Marcus Mosiah Garvey’s prophesy “Look to Africa where a black king shall be crowned, he shall be the Redeemer” shortly before Haile Selassie was crowned.

The Ethiopian flag from 1897 to 1974

The colours of the Ethiopian flag are red, green and gold and traditionally carried the Lion of Judah, a version of which is still carried on Rastafarian flags.
The Ethiopian flag

But since 1996 the country has added a blue circle to the middle of the tricolour, with a yellow outlined and rayed star . Perhaps this was partially an effort to separate itself from the better known Rasta flag.
The Ghanaian flag

Red, green and gold is also the colours of many other African flags, including the Ghanaian flag. Ghana’s flag also features a black star—believed by some to be a reference to Marcus Garvey and his failed attempt to promote the return of black people in the Americas back to Africa on his Black Star Line.
The Bolivian flag carries its coat of arms

Outside of Africa, the colour combination is also used for the Bolivian flag. The South American country sometimes feels obliged to carry its coat of arms on the flag to better differentiate it from the better-known Ethiopian flag. That was certainly the case in Jamaica some years ago, when the Ambassador tired of Jamaicans continually believing that he was representing Ethiopia. The two countries are about 7500 miles apart, and other than both losing their sea borders to become land-locked countries, they have very little in common.

So the red, gold and green combination is well represented in the world of national flags.

But at gaining independence in 1962, the Jamaican parliament chose the colours black, gold and green for its flag. The red was probably avoided, so as not to link the new nation’s flag so closely to the Rastafarian religion – which at that time was not cool and was considered a threat to the island’s stability – not to mention its middle-class sensibilities.
The Jamaican flag — no red in sight

The end result was a flag that had a diagonal cross in gold, with two green triangles above and below the cross, and two black triangles to the left and right.

The flag was said to symbolise the idea that “problems there are, but the land is green and the sun shineth,” That might be true enough, but decades later that was changed, because some people thought that it was not right that the colour black should represent hardships, when the vast majority of the population is black. So the saying was changed to the more politically correct but less poetic “the sun shineth, the land is green, and the people are strong and creative”.

About 10 years after independence, the People’s National Party, one of the main political parties, chose orange as its party colour – much as the Conservatives colour is blue and Labour is red. The other main party, the Jamaica Labour Party, then chose its colour as green, identifying it more with the Jamaican symbol. Later PNP Prime Minister Portia Simpson chose yellow as her personal colour, linking her more closely with the Jamaican flag.

But by avoiding the red, Jamaica created a truly unique flag, as it is the only country in the world to have a national flag that doesn’t contain the colours red, blue or white.
CAPITAL OF COOL

Jamaica, a small Caribbean island with a population of less than three million people, has a global brand image and is seen as being one of the coolest nationalities on Earth. In a fairly recent poll by CNN Travel, Jamaica was ranked as the third coolest country on Earth, Behind Brazil and (controversially perhaps) Singapore.
Usain Bolt in Jamaica’s colours — but don’t mention the shoes

This is what CNN had to say about Jamaica at the time:

“There’s more to Jamaicans than reggae, including Rastafarian (the most kick-back religion ever invented), an accent that’s the envy of the English-speaking world and the planet’s most distinctive and recognizable hairstyle. Note to backpackers: dreadlocks only cool on actual Jamaicans. Icon of cool: Usain Bolt. Fastest human ever timed and nine-time Olympic Gold medal winner.

Not so cool: High murder rate and widespread homophobia.”

This image has indeed been boosted by famous Jamaican icons like reggae superstar Bob Marley, and the fastest man on earth, Usain Bolt – both of whom carry themselves in a way that can be identified as cool.

Bob Marley, the original Jamaican icon of cool in ites, green and gold

On a global level, Ethiopia, Ghana and Bolivia – though each of them is many times bigger in both size and population – just don’t compete when it comes to that kind of image.

Several other countries also have red, green and gold flags, including: Cameroon, Guinea, Guinea-Bissau, Benin, Burkina Faso, the Congo, Mali, Senegal, Mauritania and Sao Tome and Principe. Regrettably their level of fame and coolness is far less than Jamaica. The market for items of clothing that try to represent Sao Tome and Principe is far lower than the market for Jamaican influenced fashions.

But none of those eight countries managed to break into the list of top-10 cool countries. And none of them have the kind of international fame that Jamaica has.

So people can get quite touchy about their national flag and symbols.
NOT THE FIRST TIME

The last time something like this happened was in October, 2019 when Kanye West came to give a free gospel concert in Kingston’s Emancipation Park.
Some people find the statue at Emancipation Park offensive

As part of his merchandise he started to sell a sweatshirt, cap and T-shirts which featured the Kingston Coat of Arms. All hell broke loose, as people complained he had no right to take any of their symbols without permission for his own monetary gain.

Kanye West in an ‘offensive’ T-shirt during the Jamaican concert

The sweatshirt and other merchandise was quickly withdrawn from Kanye’s site, especially after the Jamaican government requested that he pull it.

But that wasn’t the only time by any means, as a few years ago UK celebrity chef Jamie Oliver promoted a product that claimed to be related to Jamaican jerk but was unrecognisable to anyone from Jamaica.
Jamie’s Punchy Jerk Rice wasn’t a hit either

It created an uproar, and Oliver was accused of cultural appropriation for daring to call a microwavable rice dish “punchy jerk rice”. Nobody in Jamaica has ever dared to claim that their rice was jerked, and its quite likely that no one ever will. Pork yes. Chicken yes. Even lobster and lamb can potentially be jerked — and it theoretically could be possible to jerk vegetables maybe. But rice? How dare he?

Louis Vuitton’s most recent example of cultural appropriation was brought to light on Twitter by Pam_Boy, who published a photo of the Jamaican Stripe Pullover alongside the actual Jamaican flag.

He tweeted: “Louis Vuitton’s Jamaican stripe pullover & Jamaica’s actual flag. I cannot stress enough how important it is to implement diversity as a value and not a symbol within fashion companies.”
The original page promoting the Jamaican pullover on Louis Vuitton is now gone

The tweet included a photo of the offensive pullover alongside a Jamaican flag. It received about 3,000 likes, was retweeted about 900 times and got 69 comments, with many people objecting on social media about the latest example of foreigners trying to steal Jamaica’s national identity.

It got worse, as some people also got upset that the model was of Asian descent rather than black — perhaps not appreciating Jamaica’s long-held national motto: “Out of many, one people.”

Page no longer found

By Thursday, the page on the Louis Vuitton site had been removed. “Page not found” read the statement on what should have been the page for the Jamaican-stripe pullover. “We apologize, we cannot find the page you are looking for. Please contact our Client Services or navigate to another page. Thank you.”

As a result, Jamaica is now missing out on having its brand advertised by Louis Vuitton, and linked with one of the world’s top premier luxury lifestyle brands.

On the other hand, it has received some publicity from this story. And perhaps the next time a fashion house wants to use the cool Jamaican image, it will be a little more careful in how they describe it.

The Rasta flag is often waved on stage at reggae concerts across the world

Maybe this is the price you have to pay when you are viewed as one of the coolest countries on Earth. People are going to culturally appropriate your symbols all over the place. But on the plus side, by so doing, it helps to build the Jamaica brand, when admirers look for authenticity.

Cameroon’s flag is also red, green and gold

There are 137 that have populations larger than Jamaica. And there are 163 countries that are larger by area. But the Jamaica brand is way more powerful than places that are much larger than it — that includes countries with red, green and gold flags like Bolivia, or Cameroon. But it also includes countries that are big in the news now, like Myanmar for example.

And the fact is, that thanks to Rastafarianism and reggae music, red, green and gold are actually closely associated with Jamaica — so it should only be expected that international brands will pick up on that when they want to project a Jamaican image.

No, that’s not a maple leaf… another version of the Rasta ites, green and gold

In Jamaica, you are more likely to see someone wearing red, green and gold than black, gold and green — even if the first three are not the national colours.

But maybe international companies need to take a little more care when it comes to describing Jamaican symbols, so as avoid ridicule or negative comments. ‘Jamaican-inspired’ should not cause offence, but saying that the design was inspired by the flag itself, was not a smart move.

Unless of course Louis Vuitton believes that the only bad publicity is no publicity. In which case, the move was an act of genius.

This story was originally published at the Matt Haycox Daily at: https://matt-haycox.com/louis-vuittons-jamaican-sweater-a-case-study-in-how-to-not-use-national-symbols/